BUDX Miami: Super Bowl LIV (2020)
The Super Bowl is one of the biggest calendar and advertising moments of the year – where Budweiser reigns King. Not so much outside the U.S. The rest of the world cares more about a different football and associates Budweiser with BudX – an experiential music platform that hosts weekend-long concerts in the world’s biggest cities. In bringing BudX to the U.S. for the first time, our challenge was twofold: transform America’s biggest party into a global moment, and reposition BudX from a party experience to a lifestyle content publisher that connected with creators in music, art and fashion around the world. How did we do it? We invited 200 creators from 20 countries to connect, create and collab Super Bowl weekend in the Budweiser-transformed Nautilus Hotel in South Beach.
Case Study
AWARDS
RESULTS
1+ Billion Impressions before Super Bowl Weekend was over l Over 2,000 Over original pieces of content made in less than 72 hours
1 Gold, 3 Silver, and 1 Bronze at the BEA Experience Awards (2020) Shorty Finalist
Karol Conka Long Form Film
Over 2,000 pieces of content…
Our team was responsible for making sure that all content coming out of the weekend shared a cohesive design and narrative for the 20 global markets. Our content war room simultaneously documented the various weekend events, followed 20+ key influencers, created 2 long form films and churned out countless assets for 72 straight hours. It was insane. Creators included: Karol Konka l Karabo Poppy l Le Twins l Daily Paper l Diplo l Mayorkun l J.E.B l Dwayne Wade l Halsey l Layla Karden l Shomadjozi l Kondzilla l De La Soul
Karabo Poppy Long Form Film
