BUSCH + THE NATIONAL FOREST FOUNDATION
Busch has always called the great outdoors home and been the beer of choice for those who like to hike, fish, or hunt in America’s National Forests. After a record year of forest fires in 2018, Busch was eager to help the NFF raise awareness and plant trees through multiple activations including TreeRoll, the first ever pre-roll ad to donate to a good cause.
In short, the integrated campaign got a lot of eyes on our partnership and cause, donated a total of $200K, and helped the National Forest Foundation plant the most trees it’s ever planted in a single year.
TREEROLL: Our skippable pre-roll ad informed viewers in the first five seconds that if they didn’t skip the ad, a tree would be planted on their behalf in a National Forest. Three out of four viewers watched the entire ad, almost doubling YouTube’s benchmark for view-through rate. In less than 24 hours, we reached Busch’s goal and planted over 50,000 trees – one tree for every person who didn’t skip.