BUSCH BEER: #CAR2CAN
12 fl oz of
PURE NASCAR
2019 marked Busch beer’s return as the official beer of NASCAR and 40 years with the sport. To celebrate we turned Kevin Harvick’s #4 racecar into 40 cans of Busch beer. How do you turn a racecar into cans of beer? We had no idea — but we found out at the speed of NASCAR. In just 5 short months we went from 150lbs of track-raced sheet metal and carbon fiber from Kevin Harvick’s 2018 historic season #4 car to finished cans of beer.
#CAR2CAN Case Study
RESULTS
250M Impressions l Trended higher than the race itself l Auction of first can raised 6K for charity l Making Of video received twice as many views as most 2018 races
AWARDS
2020 One Show Shortlists: Experiential and Immersive
2020 One Show Shortlist, PR Events and Experiential
2020 One Show Shortlist, Innovation in Design
2020 One Show Shortlist, IP & Products, Physical Product
2020 One Show Merit, Stunts & Activations
Car2Can Making Of Video