Budweiser Global Football: Sergio Ramos
In 2019 we launched Budweiser’s La Liga sponsorship with a global campaign featuring one of the greatest footballers currently playing the game - Real Madrid Captain, Sergio Ramos. And while he’s an undisputed King on the pitch, Budweiser needed to tell a different story to stay true to their cultural roots and stand out from other league sponsors. Our language of choice: tattoos. Our story started with Ramos shocking the world through a post with all of his tattoos removed.
Campaign Case Study
“Destiny” Film: One Show Film Craft shortlist l Directed by Nicolai Fuglsig
In collaboration with Sergio, we picked three tattoos whose stories the world had yet to hear and told them through special edition Budweiser bottles. By scanning the code on the bottle with their phones, fans unlocked animated stories narrated by Sergio Ramos.