SIZZL: THE OSCAR MAYER DATING APP
People love bacon. Really love bacon. But they don't love bacon brands. So we set out to position Oscar Mayer as the one brand to fall in love with by creating Sizzl, the first ever dating app for bacon lovers.
54K Downloads l Covered over 5,000 times by the media in the first week alone l 890M earned impressions l Sales increase of 5.4% while category declined by 4.2%
1 Silver Cannes Lion l 2 Bronze Cannes Lions l 3 Cannes Shortlist l 2 Bronze One Show Pencils