BUSCHHHHH. It’s been the sound of Busch beer since the 70’s and now the inspiration behind its new tagline, the Sound of Refreshment. We launched the new tagline with two campaigns: A blind refreshment challenge that pitted Busch against its largest competitor followed by a second campaign that reconfirmed when it comes to Busch and refreshment, there’s no question about it.
2 Campaigns: 2 Bronze Cannes Film Lions
Refreshment Challenge: “What Beer is That?”
Refreshment Challenge: “Falconer”
No Question About It: “Camo”
No Question About It: “News”