Creative Director l heatheraenglish@gmail.com
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experiment

BUSCH FILM

BUSCHHHHH. It’s been the sound of Busch beer since the 70’s and now the inspiration behind its new tagline, the Sound of Refreshment. We launched the new tagline with two campaigns: A blind refreshment challenge that pitted Busch against its largest competitor followed by a second campaign that reconfirmed when it comes to Busch and refreshment, there’s no question about it.

 Refreshment Challenge: “What Beer is That?”

 Refreshment Challenge: “Falconer”

 No Question About It: “Camo”

 No Question About It: “News”