Creative Director l



2019 marked Busch beer’s return as the official beer of NASCAR and 40 years with the sport. To celebrate we turned a racecar into 40 cans of Busch beer.



12 fl oz of pure NASCAR

How do you turn a racecar into cans of beer? We had no idea — but we found out at the speed of NASCAR. In just 5 short months we went from 150lbs of track-raced sheet metal and carbon fiber from Kevin Harvick’s 2018 historic season #4 car to finished cans of beer.


250M Impressions l Trended higher than the race itself l Auction of first can raised 6K for charity l Making Of video received twice as many views as most 2018 races