OSCAR MAYER: MINI WIENER ROVER
In the summer of 2015, the Oscar Mayer Wiener Rover made its debut. It was 1/5 the scale of the famous Wienermobile and built to go where "no Wienermobile had gone before" and deliver hot dogs of course. People went nuts over it. So we thought, wouldn't it be great if we could make a toy version in time for Christmas?
100 Mini Wiener Rovers for Christmas
Supported with 15 pieces of unique social content, we launched the sale of our Mini Rovers on Cyber Monday with a first-to-market Twitter partnership utilizing their new “Buy Now” ad unit. Every day for five days, the Mini Rovers sold out in less than 3 minutes.