DIRECTV: PetiteLapGiraffe.com
To follow up the very popular DIRECTV film “Opulence”, we gave people more of they wanted - the petite lap giraffe - with a website from the Russian breeder that allowed all fans to join the waitlist to get their very own petite lap giraffe!
RESULTS
10M views in one week l 7.8M impressions l Viewed in over 185 countries l Over 1.5 million people signed the waiting list to get their own giraffe
AWARDS
2011 Cannes Cyber Shortlist x2 l 2011 One Show Shortlist 2011 AICP Shortlist
On the website, fans were treated to more information about petite lap giraffes, the Russian breeder, 24hour LIVE Giraffe cams around the property, the breeding parentals and the option to put your own name on the waiting list - which was of course immediately shared on your Facebook page.
Snapshots from the website
